Netflix debuted something special last month: An interactive movie where you make choices for the main character. Black Mirror: Bandersnatch
is the name of the choose-your-own adventure film — an adventure that's just crazy enough to warrant inclusion in the Black Mirror
universe. The streaming service confirmed that Bandersnatch
is going to be the first of various pieces of interactive content in the coming years.
'You should anticipate we'll do more of those [interactive shows] as we start to explore that format,' Netflix chief product officer Greg Peters said during the company's earnings report on Thursday, Business Insider
. It's unclear, however, when and what shows will allow viewers to decide what will happen next.
, your choices are limited, and you can't help but feel that you aren't really changing the ending of the movie. However, the film still represents a notable technical achievement. Everything happens without a glitch. You have limited time to make your choice, but the video is never interrupted and the transition to the desired section of the film is seamless. Also, you can't really cheat and go back in time. There's no rewinding support here, although you can restart the adventure from the beginning.
The choices aren't exactly 'countless,' as Netflix's Ted Sarandos said, but watching this special Black Mirror
adventure is fun enough. The creators did shoot over five hours of video for a movie that ends at around 90 minutes.
But future creations may have more to offer. Sarandos did say that the show 'has got storytellers salivating about the possibilities,' adding that Netflix has 'a hunch' that interactive content works across all kinds of storytelling. Apparently, 'some of the greatest storytellers in the world are excited to dig into it.'
Interactive content, from a company that just said that Fortnite
might be a bigger rival to Netflix than HBO
, might just help Netflix keep consumers engaged with the service for longer stretches of time.
Netflix also created a Branch Manager system that makes the process of producing interactive content more manageable. Netflix could end up offering Branch Manager as a paid service to content creators. 'In that challenge [of creating interactive shows] is an opportunity,' Peters said. 'It's an opportunity to bring technology to bear to create a tool set for creators to make that process easier and more effective.'