's stunning clash with Deontay Wilder
is set to surpass 300,000 pay-per-view buys in the United States - making it the most popular heavyweight fight Stateside in 15 years.
Fury twice climbed off the canvas as he and WBC champion Wilder battled to a controversial draw at the Staples Center on Saturday night.
The fight was shown on pay-per-view on both sides of the Atlantic, with BT Sport and Showtime the respective broadcasters for the UK and US.
Nevertheless, the fight sold well across the pond, with Ring Magazine
reporting there were around 320-325,000 pay-per-view sales — the most for a US heavyweight PPV since Roy Jones beat John Ruiz in 2003.
That fight generated 525,000 buys, though the numbers quoted for Wilder vs Fury do not include pay-per-view figures for this country or those people who bought it on platforms such as Playstation 4. The fight was also shown in some cinemas.
The PPV numbers still pale in significance to those garnered by the likes of Floyd Mayweather, Manny Pacquiao and Canelo Alvarez, however.
Mayweather's 2015 victory over Pacquiao remains the richest fight in boxing history having generated 4.6m buys, while Mayweather's clash with Conor McGregor holds the UK record with around 1.2m buys.
But Showtime's reported break-even point for Wilder-Fury was 250,000 buys, meaning the fight was a success for both the broadcasters and fighters.
Should the fight break the 300,000 mark as expected, both Wilder and Fury would pocket more than the $7million ($4m for Wilder, $3m for Fury) they reportedly earned as a guarantee.
Despite costing British fans only £19.95, American supporters were charged as much as $74.99 (£58.50) to watch the fight.
It was both fighters' first venture into the American PPV market but they could soon renew their rivalry, with Wilder confirming on Tuesday night
that he is keen on a rematch with Fury - rather than a unification clash with Joshua.