Mercedes-Benz mid-May announced its intentions to make its entire fleet carbon-neutral in the next 20 years.
The plan, dubbed “Ambition2039,” sets the target date for meeting that goal at 2039, undercutting
Volkswagen's similar milestone date of 2050
That's just 20 years away, and in just 10 years M-B hopes that PHEVs and EVs will account for at least half
of all its car sales.
'Let's be clear what this means for us: a fundamental transformation of our company within less than three product cycles,' said future Chairman of the Board of Management of Daimler AG, Ola Källenius.
'That's not much time when you consider that fossil fuels have dominated our business since the invention of the car by Karl Benz and Gottlieb Daimler some 130 years ago. But as a company founded by engineers, we believe technology can also help to engineer a better future.'
Other milestones set by Daimler include the use of more clean energy in the manufacturing process. The date for carbon-neutral European plants has been set for 2022.
The latest product borne of this new era, the
EQC electric crossover,
left the factory earlier this month and will arrive in Canada sometime next year, giving Mercedes something to hook its public sustainability pledge on.
The brand's ambitious goals to help the climate also echo a similar movement in the U.S. where the so-called Green New Deal proposes lofty goals and drastic changes in the name of the environment.