Norwich have made the unorthodox move of reducing the cost of their home tickets despite being promoted to the Premier League
The Canaries romped to the Championship title last season to earn another shot in the top-flight after three years away.
But instead of raising prices, which is the norm for most newly-promoted clubs, Norwich have capped all adult match tickets at £30.
The decision comes in the wake of Premier League clubs agreeing to extend the £30 cap on away tickets for the next three seasons.
The club's chief operating officer, Ben Kensell, said: 'As a club, we took a lot of time to deliberate around what we should do around the casual ticketing for home supporters.
'We believe as a football club that we have phenomenal support and we shouldn't price people out of football.
'So as a club, we decided that if £30 is fair for away supporters, then £30 is also fair for home supporters considering the price of a home ticket last time we were in the Premier League.
'No one in the ground from a general admission perspective next season will pay more than £30. That, as a club, sets us apart and we're really proud of that. We think it's the right thing to do.'
Premier League tickets will costs £30 for Adults, £25 for over 65s, £20 for under 18s and £15 for under 12s.
Any loss in ticket revenue will be offset by a huge increase in TV money, with Norwich set to receive around £100million next season alone.
All 20 top-flight clubs are paid a basic amount of around £80m, with extra payments each time they are shown live on Sky Sports and BT Sport.