curious — they decided to ask moviegoers what's an existing movie franchise that they'd most want to see a new movie from?
The answer? Great Scott! We all apparently want to go back. To the future!
Per the magazine, 71 percent of respondents to the THR
/Morning Consult poll said they'd prefer to see a new Back to the Future
story ahead of many other popular movie franchises. From the magazine's piece about the findings: 'Of the 2,201 adults surveyed between Nov. 8 and 11, 71 percent said that they'd be likely to watch another outing for Marty McFly and Doc Brown ahead of other franchises like Pixar's
(69 percent), Lucasfilm's
(68 percent) and Universal's
also polled well when it came to the question of which franchise has been most closely followed by the public. Fifty-four percent of those polled reported having watched the entirety of the series, compared with just 36 percent for the ever-growing Star Wars
series.'For a deeper look as to what other franchises fans said they'd be interested in seeing new movies from, Star Wars
beat out the Avengers
, the Matrix
and Hunger Games
. Sixty-three percent of respondents said they'd be into a new Star Wars
movie, compared to 57 percent for the Avengers
, 55 percent for the Hunger Games
and 54 percent for another Matrix
In a statement, Morning Consult vice president Tyler Sinclair said the findings point to a robust appetite among movie fans for revisiting the past. 'There's a strong consumer demand for movie reboots and sequels,' he said, 'which spells good news for movie studios looking to capitalize on that nostalgic feeling. Our polling finds half of Americans say they are much more likely to watch throwbacks and revivals.'
Ranked solely on favorability, the poll's findings showed Toy Story
as the runaway winner, with an 82 percent favorability rating. The James Bond
franchise, with 74 percent, also posted a strong number in that category.