The new Sky Sports Racing channel will complement terrestrial coverage of the sport by ITV and help boost the profile of the sport, it was claimed on Wednesday.
The latest dedicated sports channel in the Sky stable will born on January 1, a rebranded and significantly repackaged version of the current Attheraces channel.
It will look like a Sky sports channel, have HD pictures, new innovations like super slo-mo cameras and new schedules including, in a nod to Sky's Monday Night Football, a Monday Night Racing programme.
Sky's involvement has been seen by some as the first steps in what could end in a bid for the rights to cover the sport currently held by ITV.
Some of Sky Racing's biggest on-screen talent which includes Matt Chapman, Luke Harvey and Jason Weaver also work for ITV. They have been tied down to work for ITV when both channels cover one of the jewels in their crowns, Royal Ascot, next year.
But ATR chief executive Matthew Imi, who said the new channel will have access to 14million homes via the Sky and Virgin platforms, added: 'There has been a portrayal of our relationship with ITV being somehow adversarial. That could not be further from the truth.
'We both have a common objective to grow the sport and generate new audiences. We should be working together to achieve that and that is the intention.'
Sky Sport Racing's coverage of the 2019 royal meeting will be led by Hayley Moore, sister of three-time champion jockey Ryan, ATR regular Gina Bryce and Alex Hammond, who returns to a racing TV role after 15 years as a Sky Sports News regular.
It will be Hammond who will by the first face of Sky Sports Racing when the cameras role at 9am on January 1.
Also joining the team as a pundit is former jockey Freddy Tylicki whose riding career was cut short by a fall in 2016 which left him paralysed.
Over 700 domestic fixtures will all have a dedicated on-course reporter and while Sky Sports Racing has lost the rights to cover Irish racing it will have a significant international flavour having signed exclusive rights to show French racing, plus action from the US, Hong Kong, and Australia.
It has won back rights to cover Ascot as well as gaining coverage of Bangor and Chester. Classic track Doncaster is also in its portfolio.