If the 'racist tweet' controversy had a scoreboard it would read
1, The Democrats, 0.
Once again, Trump has outfoxed his rivals with a tactical play straight from his 2016 copybook, and in doing so, gave us an insight into how the 2020 campaign will likely play out.
His tweets to Democratic congresswomen 'who originally came from countries whose governments are a complete and total catastrophe,' suggesting 'they go back and help fix the totally broken and crime infested places from which they came' caused a storm which has dominated the US headlines for three days.
Especially as three of the Congresswomen were born in the United States, and the fourth came to the country as a child.
But it wasn't an ill-considered outburst or an unwanted controversy.
The Sunday morning tweets came after the government's border detention centres and the Jeffrey Epstein scandal had spent days as America's lead stories. Epstein, a multi-millionaire is accused of prolonged sexual abuse of children. In 2002, before he was accused of wrongdoing, Trump described him as a 'terrific guy', and that 'It is even said that he likes beautiful women as much as I do, and many of them are on the younger side'. The comments received plenty of airtime.
The new sexual molestation charges also led to criticism of Trump's Labor Secretary Alexander Acosta who signed off on 'lenient' plea deal in a former 2008 case that allowed Epstein to avoid a federal trial. Acosta fell on his sword on Friday.
But with three tweets, Trump wiped Epstein, Acosta and the detention centres from the front page.
Perhaps in an effort to not give the tweet controversy oxygen, Democratic frontrunner Joe Biden has stayed largely silent. However, the rest of his party hasn't.
The four congresswomen known as 'The Squad',
Alexandria Ocasio-Cortez, Ilhan Omar, Rashida Tlaib and Ayanna Pressley
held a joint press conference to denounce the President. While even some in Trump's own party have publicly criticised him.
Trump though appears to be relishing the firestorm. Not only has he set the news agenda for the last three days, he's also ignited a political debate with a message that appeals to voters who fear immigrants.
When he was called a racist, Trump denied the claims, and then turned the controversy into a debate about who 'loves this country'.
While many aren't buying it, there are plenty who are.
Now, as Trump's supporters leap to his defence, The President is once again talking about the economy and America's low unemployment rate.
As for the Democrats, they're once again talking about Trump.
And that's exactly how he likes it, and planned it.
© Nine Digital Pty Ltd 2019